Calico kicks off new Nike project, “The Story of Dunk”

Calico is pushing “The Story of…” franchise into the future with the next installment, about the Nike Dunk, originally conceived as a performance basketball shoe, with myriad colorways to serve college hoops fans. The shoe would not only propel the popularity of basketball culture, the Dunk would evolve into a popular cultural staple for crews off the court.