The Story of Air Max

The Story of Air Max

“The Story of Air Max" tells the story of the shoes’ rule-breaking ethos and universal impact on sneaker culture. The film has amassed 7 million views on Youtube and roughly 10 million views across all of Nike's channels, making it a bona fide hit for the brand. Produced for Nike. Directed by Danny Lee.

The Story Of Air Max Trailer

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Full Film

The Story Of Air Max

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"The Story Of Air Max... tells the story of the jewel in the crown of Nike's trainer empire.

- GQ